Need a killer app for your Facebook page?

By August 30, 2011Uncategorized

Need a killer app for your Facebook page? Here’s where you can find one

Facebook pages have become one of the most popular ways for businesses to communicate with stakeholders on an on-going basis.

While a good portion of that activity takes place on Facebook walls, it is important to consider which applications, or apps, are most appropriate for your page.

Whoa! Wait a minute. What are Facebook apps?

Good question.

Apps are mini-programs developed specifically for Facebook pages that enhance the user experience, ranging from polls to competitions. In other words, Facebook apps (when used appropriately) help make coming back to your page a more attractive proposition.

The apps you use depend entirely on the purpose of your page, but here are some of the best places online to get an idea of what is available and what might be right for you.

Facebook pages: Locating the best applications

Appbistro. This is one of the more manageable Facebook app directories out there, and it categorizes available apps by sector. It also tries its hand at some automated advice, matching the pages you administer to the tools available on the site.

Quixey. Originally a standard Web app site, Quixey.com has recently added Facebook apps to its catalogue and does it reasonably well. Here’s an example of “competition” apps it has located that are compatible with Facebook.

App Stats. A slightly more unconventional way of searching for apps that might be right for your page (or just to get a feel for what is available) is the Facebook Application Leaderboard section of the AllFacebook.com website.

AppData. This site provides you with an incredibly detailed list of popular apps and app providers and also displays the apps that are losing favor, again helping to plan any developments you might be considering.

Big Blogs. Inside Facebook and All Facebook are two of the most renowned Facebook-specific blogs out there and regularly features news about apps. The other major social media news sites like The Next Web and ReadWriteWeb also do a good job of keeping you up to date with the latest releases and trends. Mari Smith is also a great person to follow for the latest Facebook news and information.

It’s important to note that Facebook recently axed its own Facebook Applications Directory, migrating app results into the general search functionality. Read the full story about it here.

These are just a few of the ways you can search for apps for your Facebook page.

Do you have any resources you consult regularly? If so, share them in the comments section below.

A version of this story first appeared on the Paratus Communications blog.