In Best Scene in Town participants go through the different stages of their creative process to develop their concept. Below you can find a format that we commonly use during challenges to make sure no options are overlooked. If you have any tips to add please leave them in the comments!

The Creative Process

Production protocol

To make things work in a short period of time, please note the following guidelines, which provide essential information to successfully develop your concept!

  • Participants always work in teams of about 3 – 6 people
  • Each team gets access to a special page where they have to present their concept. The page has a preformatted structure, but teams are free to add things.
  • All team members get a 7scenes account within the Best Scene in Town channel to prototype their ideas. Each team also gets one specific team account which should be used for the final 7scenes concept.
  • The process is also part of the result, so document all stages well and put them up on the concept page.
  • We encourage creating your own videos, audio, visuals, photos, animation, etc.
  • We encourage multi-channel thinking. So although 7scenes is the main mobile technology platform, concepts can take advantage of many other options (links to other technologies, hardcopy maps, real life game objects, etc). Be imaginative – Think out-of-the-box.
  • Each team presents its concept as best as possible. Campaigning is part of the work.
  • To keep communication going between team members we suggest using tools like Facebook, Twitter, Google Doc, Blogs and so on. This communication can sometimes be good documentation as well.
  • It’s all about impact and changing people perception of where they are – think performance.
  • Teams are judged on ¬†the concept page and the scene they made.
  • Winning teams are responsible for the production of their concept, but will be gladly assisted by the Best Scene in Town crew.

Concept scope

Make sure you have answered some basic questions:

  • What is your target area and who is your audience?
  • What is the most important thing you want them to experience?
  • What is the story you want to tell them or thinking of a specific event?
  • What is the experience you want to offer?
  • What date & time does it all take place?
  • Using a specific geographical region?
  • How long does it all take in total?


What are participants doing? Sharing, Messaging, Leaving and marking, Tracking, Annotating (with media), Collaborating, Searching and finding, Trading, Confronting/Meeting, Mapping, Logging, Misleading, Buying/Selling, Adding options.

Some more tips below in this Slideshare presentation.

7scenes genres

7scenes works with different interactive templates, that we call genres. You need to think upfront about what kind of interaction you want, and pick the right genre. The most important question is: is it a single-player or multi-player scene?

Tours: single-player genres (for a more individual experience)

  • Sightseeing: players can wander to any place the want to – a free format
  • StoryLine: players follow places in chronological order.
  • MysteryTour: players only see the next place to go to. When activated the next one appears.

Games: multi-player genres (for group dynamic and team play)

  • Freeplay: players can wander to any place the want to – a free format
  • Adventure: roleplaying – characters earn skills and can have virtual battles; task places can be linked to specific roles.
  • Collect & Trade: trading – players collect objects to fulfill their assignment; players can trade when near each other
  • International Trade: like Collect & Trade, but with a special option that connects two places so players at very different locations can trade with each other.

After this sneak-peak of 7scenes, you should read more: Click here


  • Communication is part of the presentation, or in other words; the presentation may not lack your efforts to get your project out into the world.
  • How? Think about ways to show the audience and last but not least the jury, you have put in serious effort.
  • So, show the jury what you have done to get your scene out to the world.
  • Convince jury members of the strength of your concept!


  • Collect content from all activities in the team! Try to capture the team-spirit, take photos of your doodles, sketchpads, video all your outdoor research-adventures, screencast skype-calls with teammembers overseas and capture behind the scenes footage of contentcreation and all other stuff you can imagine!
  • Why all this? Because you we want you to let the world know what you are doing!
  • Upload all media you use directly to the blogpage and use no external links to Flickr, YouTube, etc.
  • WordPress is the central platform where visitors will follow all your steps closely, so embed these media in the teamblog!