The first weeks of September will be filled with the exciting Mobile Design Challenge ‘Best Scene in Town’ @ Picnic ’10! Students from Amsterdam and New York work together in international teams to create engaging mobile experiences for the Picnic visitor.

What are the design principles behind interactive stories, games and mobile experiences full of interaction with the city, its locations and residents? In what way can people take advantage of the exciting possibilities that online location-aware mobile phones give us?

The challenge brings together the creative forces of Amsterdam and New York based learning institutes with the inspiring platform of the Picnic festival, supported by the mobile expertise and technological innovation from 7scenes. It focuses on upcoming professionals – students – and invites them to work in teams in a ‘pressure-cooker’ setting to come up with groundbreaking concepts. All teams will have the opportunity to prototype hands-on using the 7scenes mobile storytelling platform and have to present their concepts online for judging.

The winning team will then be invited to Picnic to finalize their concept, present it on the Picnic stage and pilot it with the Picnic crowd. The New York students will be flown over to Amsterdam to ensure the end result is a real team effort.

‘Best Scene in Town’ is an ongoing series of challenges that explores the mobile design process and acknowledges that this has become of importance to many different professionals such as architects, game & interaction designers, movies directors, marketers, artists, curators and more.


Registration is open! Sign up by sending an email to bsit@7scenes.com


The challenge has its official Kick Off on August 30th, but is flexible in its format. Participants can enroll at any time in the first weeks of September and will be teamed up with other students by the organization.

We will host 2 creative sessions where we will share our expertise and connect the Amsterdam with the NYC students on Tuesday Sept 7th and Friday Sept 10th.

Location: Amsterdam – Theatrum Anatomicum, Waag building, Nieuwmarkt 4 / NYC – Parsons – room to be announced.
Time: to be announced

Final submission date is Thursday Sept 16th at 23.59 CET.

We will announce the winner on Friday Sept 17th at 16:00 CET. In the days of Sept 18th – 21st the NYC students will be flown over to be united with the Amsterdam students.

During Picnic (Sept 22 – 24)  the winning team will perfect their concept on the Picnic premises, with a grand presentation and pilot on Friday Sept 24th.

For more on the creative process go here…


Best Scene in Town @ Picnic is collaboration between Picnic and 7scenes and is supported by the Amsterdam Innovation Motor, AIM.

Our New York counterpart is Parsons – The New School for Design – a 7scenes partner. Many thanks to David Carroll and Colleen Macklin!